Many people ask, "How can you 'market' a hospital?" But marketing a hospital or health system is no different than "marketing" any other non-profit organization like the American Red Cross or your local charity. There are audiences. There are needs. There is a mission statement.
Plus, historically, medicine in America has always been a business. In today's insurance and reimbursement environment, health care and hospital marketing is more needed than ever to ensure continuing viability of American medicine on the local level and to provide the high quality of individual health care that Americans have come to demand.
With these ingredients, there is clearly a need for analysis, strategy and communication to make the most of limited resources while providing compassionate health care. This is what hospital marketing does.
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